Slater and Gordon

Slater and Gordon is a legal firm committed to putting people first. After splitting from their overseas counterparts, Slater and Gordon needed to reinvent their brand and online presence. Beginning with a rigorous discovery phase, the team interviewed both consumers and lawyers to build and refine the sites information architecture. This part was imperative to make sure the navigation of content was as easy as possible for potential clients.

From there, we further developed the brands digital style guide. We expanded the colour palette, added a more content friendly body copy font and brought in more clean, white space. Overall we wanted to focus most on accessibility and content, to create a site that, like the business, put users first. All while evoking a level of trust to encourages potential clients to engage with the business.