Swimwear Galore

After 35 years in the retail industry, Swimwear Galore wanted to enhance their online retail offering. Building on a custom Magento ecommerce framework, we were given the opportunity to reimagine the brands digital look completely, and build a comprehensive design system to carry Swimwear into any future digital endeavours.

During the discovery and wireframing stage we focused heavily on the layout and makeup of the core page templates. Making sure to follow best practise ecommerce design patterns that could be optimised for any device the site is displayed on. Page scan-ability was a core principal we adhered to in this, concentrating on more minimalistic UI to allow the product imagery to sit in the foreground of the pages. We also wanted a landing page that was easily curated, with large spaces for the business to hero collections, brands and any other marketing tiles. All this coupled with a robust built filtering system and well indexed products, resulted in an ecommerce experience that has not only helped increased Swimwear’s digital retail presence but future proofed it as well.


  • Role

  • Lead Digital Designer

  • Agency

  • Carter

  • Client

  • Swimwear Galore

  • Year

  • 2019

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