Working as part of a collaborative team, I was heavily involved in the information architecture and UX, while also taking ownership of the visual design and rollout of screens. We began with a rigorous discovery phase, interviewing both consumers and lawyers to understand their needs and frustrations. From this, we reshaped the IA to improve categorisation and rewrote labels to use more human, approachable language.

Since the brand lacked a digital style guide, I used the website as a foundation to craft a fresh visual identity. We expanded the colour palette, introduced a content-friendly body font, and focused on clean layouts with plenty of white space. Accessibility was a priority, with every component tested rigorously against WCAG AA guidelines to ensure the experience was inclusive. The result was a modern, trustworthy, and user-friendly design system that was later adopted by the wider marketing team.